Get Inbound Links For Your Law Firm’s Web Site
Inbound links are an extremely important factor in how well your site does with search engines. The closer your site is to the top of the list of search results, the more traffic it will get via search engines. They are also a means in and of themselves of getting traffic to your site, so it is easy to see why they are so important.
There are a few places to acquire inbound links for your law firm. They include:
Directories -Directories can be very valuable in providing one way links to your site. Some require a reciprocal link, but these aren’t generally useful directories anyway, and should be avoided. Registering with directories can be boring and time-consuming, but is definitely worthwhile. If you do not have the time there are a number of service providers that will do a good job for you for a reasonable price.
Request by Email – If you do a Google or MSN search for your main keywords, the results you get back will be your firm’s internet competition. Find out which sites link to your competition by then searching for “link:”, replacing “domain” with your competitors domain name. Then email the sites on the search results and ask them for a link exchange. You can also search for sites that are related to your topic, but not your competitors and ask them to exchange links with you.
Link Exchange Sites
Some sites are categorized directories of other web sites that want to exchange links; these are called link exchange centers. Many of these sites are free. Do not sign up with Free For All sites; they are mostly email address gathering sites and do little more than produce spam. Sign up with exchange centers where you can approach other sites personally. Do not, under any circumstances, join any link farms! Not only do the major search engines frown on them, but they will in fact penalize the site that utilizes them, so joining one is a risk not worth taking.
Buy Your Links – Many web sites want to sell links, and they usually have medium to high PageRanks. Most often they will place your link on several or all the pages within their site. You can approach these sites individually, but it is more reliable, easier and quicker to use a broker that sells links on behalf of others. Brokers also allow you to choose the topics of the sites your link gets put on.
Now you know where to find inbound links. There are many choices available. What you decide will depend on your firm’s time, manpower and resources. You can go the more time consuming, less expensive do-it-yourself route, or you can hire an Search Engine Optimizing company that will do all of this for your firm’s web site and more. Either way, you and your firm will love the increased internet traffic and new clients that will be gotten by something as simple as an internet link.